NAR members
must adhere to a strict Code of Ethics. By joining NAR, individuals have access
to a wide range of classes, seminars and certification opportunities. Local
REALTORŪ groups are active in community matters, and individual members are
routinely involved in PTAs and other neighborhood organizations.
In essence,
local REALTORSŪ are community experts. They track real estate trends, share
neighborhood concerns and participate in local matters. They're good neighbors
who are in the business of helping others buy and sell homes.
How do you
choose a REALTORŪ?
Whether you're a first-time seller or someone who has sold many homes, there
are several ways to find a local REALTORŪ:
Check for local REALTORS links on our Web Page.
Get recommendations from past sellers.
Look for REALTORŪ signs in your community.
Look at the listings in local real estate magazines.
In some cases, sellers elect to meet only with one
REALTORŪ while other owners elect to meet with several. Whatever your
preference, there will be a number of questions you will want to ask,
including:
What services do you offer?
What type of representation do you provide? (There are various forms of
representation in different states. Some brokers represent buyers, some
represent sellers, some facilitate transactions as a neutral party, and in some
cases different salespeople in a single firm may represent different parties
within a transaction.)
What experience do you have in my immediate area?
How long are homes in this neighborhood typically on the market? (Be
aware that because all homes are unique, some will sell faster than others.
Several factors can impact the amount of time a home remains on the market,
including changing interest rates and local economic trends.)
How would you price my home? Ask about recent home sales and comparable
properties currently on the market. If you speak with several REALTORSŪ and
their price estimates differ, that's OK, but be sure to ask how their price
opinions were determined and why they think your home would sell for a given
value.
How will you market my home? At listing presentations, brokers will
provide a detailed summary of how they market homes, what marketing strategies
have worked in the past and which marketing efforts may be effective for your
home.
What is your fee? Brokerage fees are established in the marketplace and
not set by law or regulation. Typically, brokers who list homes are compensated
on a performance basis - that is, the broker is not paid unless the home sells
under the terms and conditions that are acceptable to you.
What happens if another REALTORŪ locates a purchaser? That is, who will
that broker represent, and how will he or she be paid?
What disclosures should you receive? State rules require brokers to
provide extensive agency disclosure information, usually at the first sit-down
meeting with an owner or buyer.
How long do you want to list your home? A "listing" agreement
is a contract that shows the broker's obligations and outlines the terms under
which your home is being made available for sale. The length of the agreement
is a negotiable matter.
What should you expect when working with a REALTORŪ?
Once your home is listed with a REALTORŪ, he or she will immediately begin to
market your home according to the most appropriate conventions for your
community.
Your REALTORŪ should keep you informed as the
marketing process unfolds and as expressions of interest are received. In time,
the marketing plan may be modified to reflect buyer reactions and changes in
the marketplace.
In real estate there are written offers and oral
offers. Oral offers ("Would they take $225,000 for the home?") are
not acceptable because they generally cannot be enforced ("Gee, did I say
$225,000? I was sure I said $215,000"). Written offers created by the
REALTORŪ with assistance from qualified attorneys address numerous issues, are
consistent with local requirements and provide the foundation for an actionable
offer.